Marketing and public relations, or PR, are great ways for small businesses to attract new customers and stand out from the competition. Once you have a customers’ attention you can make a sale. The Hotfrog Small Business Hub’s Sales, Marketing and PR section helps you navigate the world of marketing and PR while also looking at different sales techniques and how they can help your business.
Logo design - What you need to know
There is so much emphasis on social media these days, that it is easy to forget the basics of offline marketing. It has always been said that a logo is a mirror to your business, and that still stands true. John Adams' tips will help you narrow down your logo design options.
MoreBreak out of your comfort zone to increase sales
Still uncomfortable about some parts of the sale process? If that's the case, it would be wise for you to become aware of the stages which make you uneasy so you can convert more of your prospects into paying customers and clients. Stephen Craine has a few tips.
MoreWhat to do next after you buy a space at a trade show
Big step for your small business. You are now committed. But what do you need to do from the day you confirm your booth at a trade show until the day the event takes place to make the most of your investment? Vivienne Kane’s tips will help you display the best of yourself and your business.
MoreSmall businesses can benefit from annoying sales and motivation quotes
Small business owners are bombarded with motivational quotes, mantras and phrases, often presented as magic formulae to many of the problems that face them every day. And although these one liners can be both useless and annoying, digging a little deeper might provide some worthy business advise. Stephen Craine discusses how to find potential to these otherwise irritating quotes.
MoreFive steps to closing more sales
You are all geared up to present your brilliant idea to a prospect, you’ve prepared your presentation and you want to show your expertise and passion for what you do. But how do you keep their attention on you, and ultimately, how do you close that sale? Stephen Craine’s suggestions could help you avoid losing potential clients and increase sales.
MoreWhether video marketing is the newest marketing revolution is up for discussion but there is no doubt it's a new way to engage your audience that it's here to stay. Mike Saunders discusses how you can interact with customers and prospects through “reality-style” videos portraying who you are and what you do.
MoreDo small businesses today need to be "Social media-selective"?
LinkedIn, Twitter, Mashable, Flikr, the list of social media platforms never ends, and what’s more, it keeps on expanding and changing. How can small business owners today draw a line? But most importantly, do they need to draw a line at all? Find out whether it is wise to engage in social networking indiscriminately or whether it might be best to be social media selective.
MoreTips for preparing a newsworthy media release that gets published
If you are struggling to make your media releases stand out amongst the countless documents that land on any journalist’s desk, Kerry McDuling’s tips on how to write a media release will come in handy. <br/>
MoreHow to create a point of difference for your business
If you are running a business you are constantly striving to stand out from your competitors. Online public relations and blogging is not any different. Public relations and exposure specialist, Kerry McDuling shows you how to leave your unique imprint in the online marketing industry.
MoreGloomy Christmas for UK retail businesses
UK retailers have recently had it tough. Sadly, the hope that usually accompanies the Christmas season is nowhere to be felt this year. Sales, discounts, and offers are all part of the deal of many grim Christmas’ displays. Russell Hotten reports.
More